Introduction
GOeureka is an online
booking platform that leverages blockchain technology to tackle current issues in
the travel industry such as high commission structures imposed by online travel
agencies (OTAs) and the fragmented loyalty programmes within the hotel
industry. The platform is a partially decentralised web and app platform to
provide travellers and hotels direct access to communicate with each
other.
GOeureka’s technical
roadmap presents plans for a fully decentralized platform, as well as a loyalty
network blockchain to facilitate interoperable loyalty points across the travel
industry and possibly across the retail industry. This technical whitepaper
outlines the technology behind the platform and the data that will be processed
off-chain and on-chain.
Loyalty
Programmes
Hotel loyalty programmes
will be integrated into the GOeureka platform, where travellers may earn
loyalty points from the hotels they have booked. Necessary APIs will be provided
for hotels to link their loyalty database with GOeureka. This will help
facilitate the interoperable loyalty points detailed in GOeureka’s official
whitepaper. GOeureka will send and
retrieve data from the hotel’s database to provide real-time updates for users
to track their points and for hotels to track points that users have redeemed
with GOeureka. Research shows that 70%
of customers do not sign up for a loyalty programme due to inconvenience and
time costs associated with registering for a programme . With GOeureka, 1
registration for a loyalty programme is processed and verified in the backend.
Customers will only be required to fill up an online registration form or, if
they are already registered loyalty members, they only need to provide their
pre-registered details (e.g. member ID) and the platform will link and display
their loyalty details.
Services
Dashboard & CMS
Hotels will have access to a services
dashboard and content management system (CMS) that interacts with GOeureka’s
mobile application. Hotels are able to list services that they provide and
directly communicate with guests during their stay. Hotels may subscribe to the
following services:
Ø Housekeeping
Ø Concierge
services
Ø Live
chat
Ø Room
service
Ø Events
In-app notifications will
alert hotels when guests require a particular service. Hotels may update
information and ongoing events in the vicinity, as well as their room service
menu via the CMS.
Room
Key
To provide full
self-service capabilities, GOeureka will also provide a room key feature on the
mobile app. The availability of the mobile room key depends on the hotel’s
physical infrastructure, but hotels with smart locks or keypad locks will have
the room key feature integrated on GOeureka’s app.
GOeureka will integrate
available developer APIs by major smart lock providers. This technology makes
use of encrypted Bluetooth technology, where authenticated data is sent from
the GOeureka app through the guest’s mobile device to the smart lock network
which then unlocks a guest’s room. Bluetooth technology is found to be a safer
alternative due to encryption and authentication methods available for
Bluetooth transmission as opposed to Wi-Fi protocols that are easily spied on
by other users on the same Wi-Fi network.
Mobile
Application Platform
The mobile application
platform will act as an extension of the web application, with the same
consumer-related functions. Additional mobile app functions are detailed
below.
INFORMATION
ABOUT GOEUREKA PROJECT :
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