The global eCommerce
market has demonstrated explosive growth in the past couple of years and its
future is expected to be booming. In 2017, the global e-retail sales amounted
to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48
trillion U.S. dollars by 2021. This astonishing growth is primarily being
driven by consumers using their mobile devices to acquire goods and services.
In this ultra-competitive
environment, finding and acquiring new customers can be a huge challenge for
merchants. In addition, 53% of adults living in high-income households claim to
be willing to switch brands for the sake of using a coupon.
The challenges for
players in this giant market are key, including customer loyalty, achieving
profitable long-term growth, and choosing the right technology and partners,
among others.
At the same time, the
tremendous evolution of blockchain technology is radically changing the way
many markets operate. Important USPs of blockchain like transparency,
coherence, cost-effectiveness and effective integration with processes at all
levels of the business can bring to the e-commerce market endless
opportunities.
Now, imagine the
explosive combination of e-commerce, blockchain technology, and
cryptocurrencies: the IOU Platform, a true P2P e-commerce loyalty platform on
the blockchain.
It aims at empowering
blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer
technology driving customer satisfaction and loyalty through Merchant’s
trade-able IOUs. IOU Platform can successfully address many of the challenges
of the e-commerce segment.
IOU is launching the IOUX
token and a promising Initial Coin Offering (ICO) campaign. Below you will find
all the relative information on IOU together with the specifics of the ICO
campaign.
In the era of internet,
e-commerce is the king. However, this exponentially growing market faces some
serious challenges:
1.
CUSTOMER LOYALTY
It is a key issue as it
takes lots of efforts for companies to make a new customer and maintain the
same customer for long time.
One of the reasons why
ecommerce companies face the struggle while building trust and loyalty with
customer, is because a seller and a buyer don’t know each other, nor they can
see each other while making a transaction unlike street-shopping. It takes few
transactions, time and plenty of efforts by the company to build the customer
trust and loyalty8.
2.
ACHIEVING PROFITABLE LONG-TERM GROWTH
Increasing sales is one
way to grow the business but in the end, what matters most is profitability.
Online retailers must always find ways to cut inventory costs, improve
marketing efficiency, reduce overhead, reduce shipping costs, and control order
returns.
3.
CHOOSING THE RIGHT TECHNOLOGY & PARTNERS
Some online retailers may
face growth challenges because their technology is limiting them, or they’ve
hired the wrong partners/agencies to help them manage their projects. Retailers
wanting to achieve growth must build on a good technology foundation. They must
choose the right shopping cart solution, inventory management software, email
software, CRM systems, analytics and so much more. In addition, hiring the
wrong partners or agencies to help them implement projects may also limit their
growth. Online retailers must choose carefully who to work with.
TEAM IOU
Address
: 0x6Dbf840f4468EFE8Aa92B85fdF8E9e257d3d5d01
Comments
Post a Comment